Quality and hygiene criteria form the basis of Pınar Water and Beverage's production strategy. Adopting a sustainable and responsible production approach in its business processes, Pınar Water and Beverages works sensitively on the protection of natural resources and efficient use of resources. With its responsible producer approach, the company acts meticulously to reduce waste at its source and to include the wastes generated in production into recycling systems effectively by producing with respect for the environment and nature. Pınar Water and Beverages produces under hygienic conditions in facilities developed in accordance with international standards, without disturbing the natural structure of water at its source. Pınar Water and Beverages also produces all its beverages with the internationally recognized V-Label certificate, which is used to label vegan-vegetarian products and services.

Pınar Water and Beverage, the first Turkish packaged water brand to receive the International Health and Food Safety Certificate of Conformity (NSF), is growing day by day with its business approach focused on quality production, increasing consumer satisfaction and sustainable growth.