Time Travel with Pınar
Take a look at our journey filled with successes and firsts.
The Story That Began in 1984...
1984 Turkey's first bottled water launched under the Pınar Şaşal brand.
1985 PVC packaging was introduced for the first time. Additionally, products were exported to Germany for the first time.
1989 Pınar Su represented 90% of Turkey's total water exports.
1995 Annual bottled water production reached 100,000 tons.
1997 Pınar Madran was offered in plastic bottles for the first time; it was awarded a gold plaque by the Turkish Standards Institute.
A Journey from 1999 to 2010
1999 Received the TS ISO EN 9001 Quality Management System Certificate..
2002 Carboy Pınar Madran Water launched.
2003 Acquired Sakarya and Isparta Springs and established Marmara Su. Launched Pınar Yaşam Pınarım and Pınar Denge from these new sources.
2005 Received TS 13001 HACCP Food Safety System Certificate • Pınar Madran plant in Aydın-Bozdoğan significantly expanded its facilities.
2007 Pınar Madran became the first Turkish beverage to receive NSF International Quality Certification.
2010 Launched 444 99 00 Pınar Water Order Line and expanded nationwide. Obtained TS ISO EN 22000 Food Safety Management System Certificate
Innovations from 2011 to 2014
2011 Reduced bottle weights through the short-neck project.Renewed glass bottle designs. Changed water source in Isparta from Toros to Akçaağaç. Received TS ISO EN 45001 Occupational Health and Safety Management System certificate.
2012 Received TS ISO EN 10002 Customer Satisfaction Management System certificate. Received TS ISO EN 14001 Environmental Management System Certificate. Launched an online carboy water ordering system, a first in Turkey. Launched 5 Liter glass carboys.
2013 Launched Pınar Su ordering app for Android and iOS. Received Best Product Awards from BrandSpark International in the Household and Individual Water categories. Doubled PET production capacity in Hendek and Isparta. Entered the mineral water category with different flavors.
2014 Launched 0.33 Liter and 0.75 Liter glass bottles with new designs. According to the Turkey Customer Satisfaction Index (TMME) 2014 Q2 results, Pınar Water ranked first in the packaged water sector with 82 points out of 100.
Growth from 2015 to 2019
2015 Launched 0.33 Liter and 0.75 Liter glass bottles with premium design. Became the official water supplier of the Turkish Basketball Federation and the A National Basketball Teams.
2016 Launched 15L glass carboys. Updated the mobile ordering app. Completed the Uludağ spring investment in Bursa / İnegöl.
2017 Launched Pınar Frii, enriched with natural spring water and fruit, in the carbonated beverage segment. Entered the market in a new category with lemonade products.
2018 Pınar Gökçeağaç facility received the BRC (British Retail Consortium) Food Safety Certificate. Added Minions licensed products to the portfolio. Expanded capacity to produce carbonated and still fruit drinks in addition to spring water.
2019 Announced new brand name as Pınar Su ve İçecek. TLaunched Pınar New Generation “Yaşam Pınarım”, Turkey's first vegan certified and glass bottled functional beverages. Launched contactless delivery with credit card payment in mobile ordering application.
Diversity from 2020 to 2021
2020 Become the first company in the industry to produce Carbon Neutral Certified products. All facilities and products certified with Covid-19 Safe Production Certificate. Launched the sugar-free, vitamin-packed Pınar Frii product family. Achieved Zero Waste Certificate.
2021 Launch of the Pınar Water mobile ordering application with improved customer experience features, accompanied by a new advertising campaign. Achieved sales volume of 442,000 tons, the only domestic company among the top five in terms of sales volume. Launched sugar-free Pınar Frii in response to consumer demand. Ranked first in the "Turkey Loyalty Programs & Digital Platforms Survey" for successful digital solutions during the pandemic.
Innovations Continue from 2021 to 2024
2022 Awarded in three categories at the 13th Direct Marketing Awards of the Direct Marketing Communicators Association (DPID) for the "My Life Pınar" mobile application commercial, including first prize in the "Shortest: Pre-Roll" category.
2023 Launched 0.40 liter and 1 liter Pınar Premium PET Water products. Launched new 0.33 liter and 0.75 liter Pınar Premium Sparkling Water products. Added Lemon and Peach flavored cold teas in 0.33 liter and 1 liter sizes to the product portfolio. In response to consumer trends, packaging changes are implemented across the Frii and functional product groups. The Pınar Su WhatsApp support line launched to enhance customer satisfaction. Direct sales teams within Pınar Su ve İçecek are established across various regions.
2024 Added Mango&Pineapple and Strawberry Flavored Pınar cold teas in 0.33 liter and 1 liter sizes to the product portfolio. Added Pınar Cool Lime in 0.33 liter and 1 liter sizes to the product portfolio.
Facilities and Resources
Water is essential for a healthy and sustainable life. At Pınar Su ve İçecek, we bottle water in its purest and most natural form, ensuring quality and reliability. Our facilities use the most advanced technologies in the world and are constantly updated to follow the latest developments in the industry. We maintain a fully hygienic environment with positive air pressure and no external air ingress, ensuring that the water remains untouched. Pınar Water & Beverage conducts comprehensive physical, chemical, and microbiological tests at every stage of production from source to bottling using our state-of-the-art laboratory facilities.
Uludağ
Uludağ has one of the fastest production lines in Turkey and is equipped with the latest advanced technologies. The Uludağ plant emphasizes efficiency by fully utilizing the technological capabilities of its loading and palletizing systems. The current installed capacity of the Bursa plant, which continues to benefit from ongoing line investments, has reached 620,000 tons per year.
Madran
Pınar Madran spring, located 1000 meters above the settlements, is one of the highest quality springs in Turkey in terms of quality and taste. The annual filling capacity of the facility, which has technologically renewed its infrastructure, is 550 thousand tons.
Gökçeağaç
The Gökçeağaç spring of the plant, located in Sakarya Hendek on Keremali Mountain and its foothills, has a total annual production capacity of 480,000 tons.
Pınar Su: Born from Spring Water
Founded in 1984, Pınar Su ve İçecek introduced Turkish consumers to bottled natural spring water with its pioneering facility. As a leading company that has achieved high standards in all its business processes, Pınar Su ve İçecek continues to be a trailblazer in the industry.
Our natural spring water products, obtained from Turkey’s best sources under natural and hygienic conditions, undergo physical, chemical, and microbiological tests at every stage of production—from source to bottling—ensuring that the water is ready for consumption.
In 2019, Pınar Su announced its new commercial name, Pınar Su ve İçecek. With 100% Turkish capital and as one of Turkey’s most established brands, Pınar Su ve İçecek continues to operate with a consumer-focused, sustainable, and innovative approach through strategic steps taken over the years.
We Take Pride in Bringing Pınar’s Natural Spring Water to the World!
Pınar Water and Beverages, one of Turkey's leading brands, plays a crucial role in Turkey's foreign trade vision. The company currently exports its products to 22 countries, including the United Kingdom, Germany, Cyprus, Iraq, UAE, Romania, Azerbaijan, Bahrain, Ireland, Kosovo and the United States. Every year it expands its reach to more countries. It produces in its facilities with labels specially prepared according to the languages and regulations of the countries and offers these products to consumers all over the world by sea and land. As the first Turkish water brand to be approved by the European Union and NSF certified, Pınar Water and Beverages has established a reputation for quality and contributes significantly to Turkey's exports with its diverse product range. Pınar Water and Beverages, the first Turkish water brand to be approved by the European Union and the first Turkish packaged water brand to register its quality by being entitled to receive the International Health and Food Safety Certificate of Conformity (NSF), realizes a significant portion of Turkey's exports with its wide product range.This program aims to boost Turkey's exports by developing strong global brands, enhancing the "Made in Turkey" image and improving Turkey's reputation through these brands. For more information on exports and inquiries, please contact export@pinarsu.com.tr
Turkey's first packaged water brand with TSE certification
100%
A company operating nationally in Turkey with 100% Turkish capital
22
The number of countries to which Pınar Water and Beverages exports
Pınar Water and Beverages
Operating nationally in Turkey, the 100% Turkish capital company Pınar Water and Beverages has introduced new products to its potfolio across various beverage categories, presenting them to consumer taste. By strengthening its market position with these steps, Pınar Water & Beverages will continue its efforts to enhance consumer satisfaction in existing and new beverage categories with its continuously evolving technological infrastructure.
Distribution and Service Network
- A sales and distribution network consisting of dealers spread across Turkey
- Call center order line application
- Mobile ordering application
- Web ordering system
Our Sustainability and Social Responsibility Approaches
Pınar Water and Beverages bottles its pure and natural source waters from nature with the same meticulous care, without any processing, and delivers them to consumers in their most natural form. It provides beverages that are sources of health, flavor, and innovation, catering to consumer desires and needs. In carrying out these activities, the company is aware of its corporate social responsibility arising from the impact of its operations on people, the ecosystem, and society as a whole. It defines and communicates the framework of its corporate social responsibility principles and priorities through this policy document.
PINAR SU VE İÇECEK SANAYİ VE TİCARET A.Ş.
Board of Management
Chairman of the Board
Feyhan Yaşar
Vice President of the Executive Board
İdil Yiğitbaşı
Member of Board
Nalan Erkarakaş
Member of Board
Pelin Ferah Lokmanhekim
Member of Board
Yılmaz Gökoğlu
Member of Board
Hikmet Altan
Member of Board
Sn. Hüseyin Karamehmetoğlu
Pınar Water Quality
Inspired by nature and subjected to quality control at every stage, we offer our products in their most natural form to every corner of Turkey with our domestic and national production. We support the importance we attach to food safety, hygiene-health standards, quality and environmental awareness with the certificates we receive.
