Yaşam Pınarım Continues to Innovate as the First Bottled Water Brand to Offer Online Payment for Bottled Water and Beverage Orders

Yaşam Pınarım, a leading app in the water and beverage sector due to its advantageous campaigns and brand collaborations, continues to set trends with features such as online payment and contactless delivery. As the first water brand to introduce online payment for bottled water and beverage orders, Yaşam Pınarım remains at the forefront of innovation.

Pınar Su ve İçecek’s mobile application, Yaşam Pınarım, which delivers water and beverage orders directly to customers’ doors in one step, has been increasing its growth momentum daily through consumer-focused software developments and advantageous campaigns. Yaşam Pınarım was one of the first brands in the bottled water sector to implement trends like online payment and contactless delivery before the pandemic, meeting consumer needs in these areas. As a result of these efforts, Yaşam Pınarım has seen rapid increases in user numbers and customer satisfaction scores over the past three years.

With a threefold increase in usage over the past three years, Yaşam Pınarım continued to focus on customer satisfaction and software development throughout 2022. The pre-paid package launch garnered significant consumer interest, boosting mobile customer numbers by 20%. Customer satisfaction-focused software developments and interface changes have also improved the app's ratings, which were below 3 points in 2020, to over 4 points in all app stores by 2022.

"In the Last 3 Years, We Have Partnered with Nearly 100 Brands"

Pelin Gülbay Özdemir, Marketing Director of Pınar Su ve İçecek, discussed the success of the application: “As a brand continuously developing its technological infrastructure in line with digital transformation, we launched Turkey’s first online bottled water ordering system

in 2012. In 2019, we further enhanced consumer satisfaction in existing and new beverage categories by updating our mobile application. One of our distinguishing features is being the first water brand to offer contactless payment via credit card in mobile ordering applications. Beyond our water products, we also connect consumers with various Pınar products such as milk and fruit juices. We have an ongoing software development calendar focused on improving the application experience. Additionally, we offer benefits to application users through collaborations with nearly 100 brands from different sectors. We listen to our target audience’s expectations based on current needs. During the pandemic, we observed an increased need for small household appliances as consumers spent more time at home, leading us to establish brand partnerships in this sector. This year, we have partnered with Turkey’s largest stationery brands to provide advantages to consumers during the back-to-school period. We are also offering a new customer campaign that provides savings for both glass bottle and polycarbonate users.”

"Our Focus on Software and Design Improvements Will Continue"

“To offer the best to our consumers, we conduct A/B testing to determine which features perform better and compare different versions of our mobile application. We are enhancing user experience and interface designs. We measure metrics such as system engagement time, loyalty rates, and non-bottled product orders. We will continue to make software and design improvements by developing direct communication channels for consumer feedback and suggestions.”

"We Are Implementing Campaigns to Ease Consumers’ Budgets"

Özdemir stated, “Recent consumer research shows that inflation is a major concern for consumers, leading them to seek more economical options. Throughout the year, we introduced prepaid bottled water packages that contribute to our consumers’ budgets. This application allows them to protect themselves from long-term price increases while receiving additional discounts, resulting in increased loyalty rates and enabling consumers to save on bottled water, a product that cannot be stockpiled.”